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5 Ways to Generate Free Traffic

 Introduction

No matter how cool your business’ website is or how 

fantastic your product, you will never generate enough sales 

to build a viable business if you don’t get any traffic to your 

website. If you want your business to be successful, then 

you have to get the word out about your site and give 

people a compelling reason to visit it, or else your business 

won’t survive. The good news is, there are a lot of ways that 

you can effectively advertise your company’s site online and 

drive qualified traffic to your site, for free. 

When it comes to the long-term traffic potential of the 

various marketing strategies, content marketing, and search 

engine optimization (SEO) typically tend to provide you with 

the most significant return on investment. They tend to 

naturally lend themselves to compounding returns and 

virtually have no risk, as long as you can execute them 

correctly. However, there is one disadvantage to these 

strategies; they typically take some time to set up and even 

longer before you will start to see a positive return on your 

investment. Building momentum with your SEO strategy can 

take months or even years to see positive results for your 

efforts, and when you’re launching a new business, you 

don’t want to have to wait to generate traffic to your site. 

Fortunately, there are a number of other ways that you can 

generate traffic fast without spending a fortune. While all of 

these options have both advantages and disadvantages, 

they have all been proven to create more traffic quickly, and 

the best part is they won't cost you a dime. With these five 

ways to generate free traffic, you’ll drive more qualified 

traffic to your site who are more likely to buy the products or 

service that you’re selling. 

Use Viral Marketing Strategies

An excellent way to drive more traffic to your site is to use 

viral marketing strategies to motivate people to want to learn 

more about your product. Over the last several years, viral 

marketing messages have started to spread through the 

Internet like wildfire. If you're not entirely sure what viral 

marketing is, it's essential any type of advertising that's selfperpetuating, and that compels people to share it with 

others so that it quickly spreads through a community.

A perfect example of viral marketing on the Internet is the 

story of Hotmail. Hotmail was one of the very first free e-mail 

services to show up on the Internet. Within its first year and 

a half of operations, it managed to sign up an outstanding 

12 million users. The way they accomplished this was quite 

simple. At the end of every email that was sent through the 

service, Hotmail included the following message: "Get your 

free, private e-mail at hotmail.com," which encouraged 

everybody who received an e-mail to head to the site and 

sign themselves up for the free service.

Large companies, like Hotmail, use viral marketing 

messages to help perpetuate brand awareness. This is 

often accomplished by creating animation clips or humorous 

videos that people are compelled to send to their friends for 

a laugh. Large corporations aren’t the only ones who have 

found success by employing viral marketing strategies. If 

you like to play with animation or video, you can adopt this 

strategy to generate more interest in your business. It’s 

important to keep in mind that it can be difficult to accurately 

track your return on investment with viral marketing because 

it is almost impossible to keep track of where the ad goes. 

Also, while viral marketing is great for generating a buzz 

around your company and products, it won’t always 

translate into immediate sales. 

Employ Online Business 

Networking Communities

Over the last several years, more and more business 

network communities are popping up on the Internet. These 

online networks are similar to social media sites or dating 

sites but are used exclusively by entrepreneurs to find other 

like-minded businesspeople that they can build mutually 

beneficial business relationships with. These kinds of sites 

can provide you with an excellent opportunity to establish 

joint marketing ventures with other like-minded business 

owners.

Business networking communities can help you generate 

more traffic to your site by allowing their members to create 

personal profiles with links to their main company websites. 

Establishing links on business network sites can help to 

improve your site’s ranking on the major search engines like 

Google and Bing. 

Another way you can use business networking communities 

to help drive more traffic to your site is to work with 

businesses that are relevant to yours and try to get 

mentioned on the sites that your target audience is likely to 

visit. Look for companies that are related to your but that 

aren't direct competitors. A great way to get your website 

mentioned by other businesses on their site is to offer to 

swap links with them. Make sure that you find sites that get 

a lot of traffic. Let them know that you'll put a link to their 

website on yours if they do the same for you. Not only will 

this generate a ton of traffic, but by having more links on 

other sites, you'll also increase your ranking on Google and 

other search engines.

If you decide to join one of the business networking 

communities, you want to be sure to partner with 

businesses that are complementary and relevant to your 

own business. The companies you choose to partner with 

should have audiences that fit within your target audience 

demographics, and who would be likely to visit your site and 

become your customer as well. 

Give Away Free Content

You can quickly get the message out about your website by 

giving other businesses free content. This is one of the best 

ways to make sure that your company's site gets mentioned 

on other sites. Many owners of Internet businesses are 

more than happy to obtain quality information to put on their 

website or their own opt-in newsletters. Offering these other 

businesses some regularly updated content that has already 

been posted on your site can significantly benefit your 

business. When you provide free articles, advice columns, 

or product reviews to other companies, you'll not only be 

doing a favor for them, but you'll also significantly increase 

the exposure of your own website.

The goal is to try and get your content published on popular 

sites or in newsletters that have extensive mailing lists. This 

means that you’ll have to do a bit of research before you 

offer your content to find out how much traffic it gets or how 

many subscribers they have for their opt-in newsletter. You’ll 

also need to determine which business sites are hot spots in 

your particular industry, as these are places that you’ll want 

your articles to be posted. 

It is important to remember that for this particular tactic to 

work, you need to make sure that you include your contact 

information and a link to your website at the end of every 

article that's posted on another site. This makes it easy for 

those who read your article to visit your site to learn more 

about what you're selling. So, it is essential to ensure that 

every site that publishes your content also includes a link 

and your contact information.

Participate in Forums and 

Newsgroups

You can generate more traffic to your site by becoming a 

recognized name in your niche market. Becoming a thought 

leader can be easily accomplished by participating in 

discussion forums, newsgroups, and even blogging 

networks. Participating in these channels is a great way to 

establish your online identity and start to build relationships 

with your potential target audience. Discussion forums, 

newsgroups, and blogging networks are all great tools that 

can help you communicate with your target market directly 

and discover what it is they need and want. 

For example, if you sell ski goggles, spend some time on 

ski-related forums, which is where your target audience will 

most likely be hanging out. Or you can start your own blog 

where you describe your latest skiing adventure, making 

sure to include attention-grabbing images. You could even 

combine two tactics and generate even more interest by 

mentioning your blog in the forums and newsgroups that 

you're participating in.

However, you need to keep in mind that these types of 

groups don't allow people to advertise their businesses 

blatantly. If you are caught spamming the group with blatant 

advertising of your business, not only will you get kicked off 

the site, but you’ll earn the reputation of a spammer and turn 

your target audience against you. If you want to use this 

tactic to generate traffic to your site, then you’ll have to 

make sure that you’re offering friendly, useful advice to 

people who are looking for help with a problem. When you 

do this, you can include a link to your website at the end of 

your comment. If people like what you have to say, they 

may end up deciding to visit your site to check out what else 

you have to offer.

5. Utilize Affiliates to Drive Traffic 

to Your Site

Without a doubt, one of the best ways to increase exposure 

to your site and generate more traffic is by starting an 

affiliate program. Affiliate marketing is where you pay people 

a commission to promote your products on their sites and 

blogs. By paying affiliates a commission, you can get them 

to drive qualified traffic to your website using a variety of 

techniques, some of which have already been discussed in 

this article. The best part of hiring an army of affiliates is that 

they do most of your marketing for you. 

Most businesses that rely on affiliates to market their 

products or services don't have to spend a ton of time 

optimizing their site to rank high on the search engines; 

instead, they let the affiliate marketers do it for them. Most 

affiliates are already going to great lengths to make sure 

that their own sites are highly optimized so they can rank 

high on Google and other search engines, and because 

they will be directly linking to your site, it helps to boost your 

search engine ranking as well. 

The best thing about setting up an affiliate marketing 

program for your business is that you don’t have to pay 

them anything for the work they do unless they are able to 

make a sale for you. That makes this particular tactic a winwin proposition for everyone because the more sales your 

affiliate helps you close, the more money they'll make in 

return, making them work harder to make sure to promote 

your business.

Conclusion

When it comes to driving more qualified traffic to your 

website, there are many tactics that you can use, both paid 

and free. While SEO and content marketing are the top 

ways to drive more qualified traffic to your site, they can 

take a long time to develop a positive return on your 

investment. If you want to maximize your site’s exposure 

without spending your hard earned money, you can use 

these five free tactics to get the results you want. To see 

even better returns on your investment, combine several of 

the above tactics to get even more exposure and traffic to 

your site. 

Remember, when it comes to your online marketing 

strategy, there are three words that you need to keep at the 

forefront of your mind, and those are location, location, 

location. In order to generate more traffic, your site has to 

be mentioned often in places where your target audience 

hangs out. This is the only way that as many potential 

customers will see your website as possible.

When it comes to content marketing and driving traffic to 

your site, you can always be doing more. Start putting these 

five free traffic generation strategies to work for you and sit 

back, relax, and start enjoying all of the free, qualified traffic 

visiting your company’s website. 


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